Our Story
GuideWell Patient Advocates was founded by Ashley and Daniel, a husband-and-wife team who share a strong belief that patients and families deserve clear information, strong advocacy, and support when facing some of life’s toughest moments.
Ashley and Daniel met in nursing school and built their careers in different areas of healthcare. They have over two decades of combined, firsthand experience with how fragmented, confusing, and overwhelming the healthcare system can be for patients and families.
Together, they created GuideWell to offer something different: thoughtful, nurse-led advocacy that helps people understand their options, protect their rights, and navigate healthcare decisions with confidence.
Their shared approach is grounded in clinical expertise, clear communication, and a commitment to treating every family with respect and care.
Our Team
Ashley DiMaggio, MSN, RN
Ashley is a Registered Nurse with over 13 years of diverse experience across high-acuity settings, including the emergency department, home health, and as a Transitional Care Nurse — safely moving patients from hospital to home. As the Founder and CEO of GuideWell Patient Advocates, Ashley uses her comprehensive clinical background to help clients understand complex medical information, coordinate care, and plan for aging or recovery.
Daniel Ceppos, MSN, RN
Daniel is a seasoned nurse and healthcare professional who has worked in the industry for over a decade. He has held a number of clinical, administrative, and leadership roles in both the public and private sectors. His primary specialty and passion is psych and mental health. In addition, he has experience in a number of different areas and settings including inpatient hospital nursing and employee health.
